Om Malik:we don't just see it as payments, it's a continuum from what happens before to after. The receipt is part of that
offline commerce is still 90% of commerce - ecommerce is only about 10% so far. We still need to make that easier
it's easy for companies to look at competition and react to that, but then you're on someone else's roadmap, not yours
a lot of folks are building individual parts of payment, not connecting them together, so the merchant sees the seams
Adding the Square reader to a phone gives it a superpower, do something new
we learned a lot from sightglass - they still needed to take cash as well as cards, so we built a full PoS
we can tell the merchant item level detail of what they sold when, not just prices. Like web analytics for retail
we give access to all our information to every employee. Any meeting is required to take notes, get sent to all company
if you enable people by sharing what is happening in meetings, they don't feel that they need to be invited
we send the board meeting deck out to the entire company, 600 people have a copy of that
if we do this right, we can create company that regenerates, that outlives any of our times there
it's very hard to keep secrets - we built the structure of our office around this too - few conf rooms, lots of space
Jack Dorsey:how do we make sure the rest of the tech industry think about how we make technology invisible?
Om Malik:the tool that has helped most has been visualising what we want to see in the world and then building up to it
it's not about technology disappearing, it's about the way we want the world to work
it's about breaking something big into very simple problems that we can solve in sequence while seeing the big vision
Jack Dorsey:having patience is ok with your kind of profile and backing, but lots of startups are under pressure
Leila:people said "your previous experience was in microblogging what you had for breakfast -how can you move money around?"
erik spiekermann:I want to understand how robots can live in our world rather than forcing us to live in a robotic world
we built a robot that is almost human-sized, and moves around picking things up and moving them
to build a robot you need mechanical engineers and programmers, but once people get involved we need sociologists too
our robots can move around collecting empty coffee cups, folding towels, but they need to think very hard first
we got a Pixar animator to help our robots to show emotional feedback to humans, if they're thinking or failing
we need to set expectations for humans around the robots, so they'll catch an expensive robot if it falls off a table
Henry Evans had a stroke, he's quadraplegic. He used our robot teleoperated to scratch his own face and shave himself
our remote coworker Dallas used to be a voice in a plastic box, until we put a camera on a robot for him
A lot of the people using our robots at the moment are universities - they're like mainframes now. We need startups
Jeffrey Veen:it might be arrogant to presume that people have seen what I do - some typeface Meta Sans, Economist Newtype
I used to draw by hand with pen and ink - there were only 126 characters to a font then, not 600 like now
Now there's drawing on screen which I'm lousy at , whcih si why I hire young designers who can do that for me
erik spiekermann:in 2009 we were finally able to do good type on the web- you were quick to embrace it with your huge collection
Jeffrey Veen:for me it was very obvious - you don't have to be a fan of the screen to see people reading onscreen
It was obvious that it had to move in 2009 - Georgia+Helvetica are nice, but it's like eating dry bread + water
erik spiekermann:I remember making the pitch to VCs as type being ripe for disruption "people pay for the shapes of letters?"
Jeffrey Veen:I'd rather have the 10% of people who pay rather than 100% of the people who don't pay
There is a human need to compose music, write books and to design typefaces
erik spiekermann:a lot of people don't see the nuances in the expressiveness of type. Why is that?
Jeffrey Veen:You're not supposed to think about type - it's like water or air - if you notice it it's wrong
why are there thousands of vineyards when you have white and red? Type is in the few percent improvement
Whatever my shirt is in RGB I don't know, I'm an old print gut - it's 80% Cyan in CMYK
erik spiekermann:Erik, you said the typography in iOS7 is the folly of youth
Jeffrey Veen:In Clarkenwell everyone has discovered Helvetica like you discovered salt
Everyone found you can reduce helvetica by 2 pixels. It's a beautiful typeface but it sucks for an interface
whan you're a user interface designer you have to forget your vanity and think about the user
when you're young you want to make a splash so you use a typeface to stand out, rather than for use
what we do in typefaces is design the 5% - 95% is a given set of rules for what letter shapes look like
it's almost like music - you have 8 notes in music - we design the sound of a word played with strings or brass
if you're showing the world what a great designer you are, it will probably become illegible or get annoying
erik spiekermann:I enjoyed meeting type designers - there aren't a lot of them in the world
Jeffrey Veen:FontLab has about 2000 licensees, so there are that many. Full time ones maybe 200. It's incredibly boring.
Making a typeface is tedious and incredibly boring - it takes a very long time to go from an idea to a typeface
I sketch it out and then I have all these minions who work on the processes - I'm an art director
erik spiekermann:what we did with TypeKit was open up a much broader market with Wordpress Themes etc -very controversial
Jeffrey Veen:You don't buy a typeface, you buy a font - we have to adapt everything for print, screen and TV, which is worst
erik spiekermann:a lot of people feel insecure abut choosing wine in a restaurant, it's the same with choosing typefaces
Jeffrey Veen:in my office we have 60 people, and I go round and everyone ends up using the same typefaces as each other
as you say, it's like spotify - you use what you've used before, and keep using more of it
you wouldn't use the same images for every project, why would you use the same typeface?
Does it need to be muscular or feminine? Does it need to work at small sizes and big? Cyrillic or Greek?
erik spiekermann:its no secret in the design community that the second link in a search will be a bittorrent site for a typeface
Katie Fehrenbacher:I want everyone to have typefaces, but if you've spent 100s of hours designing it, it would be nice to honoured
of course no-one asked me to spend hundreds of hours designing the typeface in the first place...
We're designing a typeface for Firefox that will be open sourced, and I'm in two minds
my worry is that people will take it and mess it up and then I may get blamed for it
If you write a pop song you can't sue people for singing it out of tune. Don't blame me for your design
what we do as designers is interpret - we are the interface, making it easier for people to make it work
computers and technology are complex. We don't make them simpler, we make them more complex for people
I'm getting paid to make things look good. Isn't that fantastic?
Sean Rad:Tinder is a year-old mobile dating app. You swipe people you like, and if they do it too, it puts you in touch
Katie Fehrenbacher:We have a lot of frustrations with making new relationships. There's a lack of efficiency in meeting new people
you're either a hunter out there being rejected, or your being pursued and feeling overexposed
when your friend in high school tells you that your crush also has a crush on you, that's what Tinder does
we got the information right originally - tapping and waiting felt slow. Swiping felt faster
Sean Rad:you went to great lengths to make it more female friendly - not a sausage fest
Om Malik:we talked to women, and found that the guys that approach them are the creeps, not the good guys
we're putting control back in the hands of women to decide who to interact with
we wanted to make sure we were solving a core human issue. So we tested on college students
the context of how you use these tools is learned behaviour - we needed our users to show each other that
It worked on a college campus where everyone has that shared context; expanding beyond that was harder
everyone always says that problems of success are fun to have, but they're still hard and not that fun really.
it's very worrying when you have everything to lose - you have prototype code so you're hanging by a thread
If you create this double-opt-in relationship you can add a lot of efficiency to marketplaces [he still means dating]
Tony Fadell:I'm bummed out that you're doing this smoke alarm now that I've quit smoking
you're designing things that have been left unloved for decades
would you do locks? there are lot of locks on kickstarter
Om Malik:You have to have a smoke alarm and a thermostat; locks and sprinklers you don't have to have.
you can buy one that just goes BEEP or you can have one that is well designed
Tony Fadell:How about a smoke alarm that plays Justin Bieber? Ringtones for smoke alarms!
you should redesign the garage door opener next - that the most broken product I have
Om Malik:In hardware now there are a lot of blot together things now - you don't have to call motorola for a cpu
you can learn with that open hardware model, but to build a true hardware product you do need a lot of money
when you do something that si atoms based you need a lot of money and a lot of time before the first customer
Kickstarter and indiegogo are kind of for making beta products - to go mass market takes a lot more
Tony Fadell:Apple started with great hardware and then layered software on top of it. What should you start with?
Om Malik:you have to optimise all along the chain -you need to look at the cost of the device and include the service and apps
I'm an old school guy - I need to know how I'm going to get to profitability sooner or later
Tony Fadell:a lot of these products don't seem fully network aware - not as part of the brain of the device
It reminds me of web 1.0 - it was like digital versions of magazines or albums. Internet of things is now 1.0
Refrigerators with tablets on is Internet of Things 1.0 - they don't rethink the experience from top to bottom
just because it can be connected doesn't mean it should. It should be reinvented *with* connection
You need the right balance of rational and emotional features - Kahneman's thinking fast and slow model fits
we started to see all kinds of data coming though the thermostat, and realised we could save them money
these products aren't like cellphones that last 18 months - we have to create moments over 10 years
Instagram created magical moments by adding filters - everyone said 'wow!' = emotional impact
in 1999 I started a company no-one wanted to hear about hardware. Now they want to give me money
there are so many more opportunities to be entrepreneurs now, but do work with your heroes first if you can
[... missing tweets due to MacBook losing state...]
Mladen Barbaric:We're now seeing project owners setting a low goal and a series of stretch goals and what they'll deliver for them
A small town in Australia didn't want a McDonalds by their preschool, so used indiegogo to raise funds to protest
Danae Ringelmann:the only reason you wouldn't use indiegogo is if you wanted to hide your project - you should show it
Anthony Franco:indiegogo was a place for people who couldn't get traditional finance; now its for those who don't want it
think of indiegogo as a way to build on lean startup principles by giving you insight about your product
VC can only give you a vote of confidence, they can't tell you where your market is. indiegogo can
I can see people taking a hybrid approach to finance with indiegogo showing proof for venture/angel funders
finance has always been a system where the power was in a few people's hands. Now it's in your customers hands
Om Malik:87% of people say they have bad feelings about a company if they have a bad experience on their website
our industry is modern plumbing to most people
our industry must abandon it's mission to mechanise people by defining them as users
bethcomstock:GE and design? do they even go together - you make engines fro trains and planes
Om Malik:Now GE is about what happens when 50 billion machines come online - the Industrial Internet
what happens when machines communicate with one another? Or with people?
The future is about design, software and taking all the data the machines generate and making it useful
you want a lot of information to happen in the background, without people being aware, and to be predictive
"More technology is better but when you want to use it it has to be simpler" applies to the Industrial Internet
there has to be a different font that says "this is a machine talking" versus "this is a human talking"
bethcomstock:you're describing the same ideology as Tony Farell and Jack did, but you're spread worldwide - how?
Om Malik:we have a project in rural Chengdu in China to bring our designers and engineers to see their hospital nurses
it was hard to get people to think digitally until they had iPads and smartphones in the workplace
the onus is on us to make our applications even simpler so we can cut through the noise that apps make
Maybe you could work at Zynga and then at GE om: that would be easy, just put a stand outside, they'll come
We don't say we're big and boring. We're big, with huge machines that are very sexy
there's a little boy inside all of us who wants to know how a train works
bethcomstock:that should be your sell - come work for GE and you can drive our trains
it's not just trains, you could ride in our pilotless planes too
In many cases we have the business model figured out - we have customers who want your design and code
There is going to be more productivity - to change the kinds of jobs available
one of our areas is hospital operations management - adding sensors and robots to hospitals to ease nurses' work
sensors have been put in our technology over the last decade - customers need to track assets first
a good thing about being in many industries is that we see trends across engineering, healthcare, aerospace etc
We have a connected wall oven that you can pre-heat before you get home or check you turned it off
We have things with Quirky - a net connected power strip so you can turn anything on and off remotely
Day 2
Franz Von Holzhausen:Bret Taylor:The Tesla design team was originally in the back of a rocket factory, which felt appropriate
a big flat battery meant we could come up with a 'skateboard' design, without the lump of metal in front
everything on the Tesla S prototype made it into production, becasue we made sure it was buildable
there is the idea of a minivan that is seen as a car you buy because you're forced to
conventional sliding doors aren't great for getting into the second and third row of seats, hence the gull wing
conventional sliding doors aren't good for getting into the 2nd and 3rd row of seats, hence the gull wing
the 3rd gen Tesla will be on a brand new platform, not based on the Model S
with the range of the Model S, you don't have to find a plug everywhere you go
Om Malik:we launched Quip 3 months ago - it's a mobile-focused word processor. We started from scratch
our documents aren't on virtual 8.5" by 11" bits of paper like most word processors, but on collaboration
Quip is the first time I've ever sold a product in my life - everything else I've made has been as supported
35% of people use Quip on mobile only; 48% use it on tablets
we only added printing a week before launch, because we realised people might want thnt
there is a depth to word processing that will take a while to catch up - very specific keyboard shortcuts
even our biggest fans gave us a big list of particularr ways they had learned to use Word
price hasn't been the focal point of our sales discussions, as the product will be part of the core use of business
we charge $12/month, which is small compared to most business expenses. They key is experience
there was an arc of happiness that people had on friendfeed - initially too few friends; then enough; then too many
we lost a lot of people at both ends of this curve - the too few updates and the too many
I really like seeing photos in my twitter stream. I like the restraint they have in keeping the 140 char limit
the challenge for twitter is will they retain the soul of the product - the terseness that is their main story
Bret Taylor:facebook now feels rather laborious - dealing with the feed feels like doing work
Scott Belsey:social isn't the product, it's what you design a product around
facebook's product design challenge is that it has so many different modes of interaction- photo, video etc
a lot of design patterns are moving from the mobile/tablet UI to the desktop. As usage changes this is key
one of the humbling things going from friendfeed to facebook was how formally they handled kinds of interaction
how to break down product design into different communication channels is a good way to think about things
the first time someone adds you to a document it sends a push notification, so most communication happens in realtime
because people's phones are full-featured computers, and you can bring people in via a push notification in real time
I think notifications need to be kept as a high signal channel and people will do that by choosing apps
now that the norm in an office is that you have a phone, a tablet and a pc, how does that change design choices?
[...] Ryan Freitas:the internet should be the greatest thing for creativity - wherever you are in the world you can reach everyone
15,000 designers entered a design contest for a $1500 dollar prize - that's 4 years of wasted effort
Julie Ann Horvath:The ChromeCast is great, and it needs to be there to push Apple to take its hobby seriously
Braden Kowitz:Twitter has made the world so much smaller @danharmon said to shout on the rooftops until you find weirdos like you
Instagram shows me things about a place through other people's eyes, not advertisers @katiefehren: until this week…
Instagram shows me things about a place through other people's eyes, not advertisers @katiefehren: until this week
NSFWcorp is doing great shit, and it lets you unlock articles for your friends to read
rdio creates a different kind of social network - it's based on musical taste
Julie Ann Horvath:I picked rdio like @nrrrdcore - it shows me what my friends are hearing, so even if I hate it I can talk about it
Letterpress seemed so basic and simple, and yet expressed itself with motion in a playful way
I never worked on Google Maps, but I'm a big fanboy. We take it so much for granted
BitTorrent Sync is like Dropbox or Google Drive, but it's totally free. It syncs laptop, desktop, phone
One Medical Group - if you fix 100 bugs in a product, it feels totally different. They did it for primary care
Ryan Freitas:people owning their content and being able to surface it wherever they see fit is a huge trend. #indieweb
Josh Brewer:quantified self and internet of things is connecting all the objects in the world together
Shoshana Berger:the connective tissue that the mobile device provides is key to this - the mobile is the extension of ourselves
Katie Fehrenbacher:removing friction from the tasks we do over and over again every day. For me it is the password
Julie Ann Horvath:I want a device that would go work out for me
Braden Kowitz:I want a teleportation device
Julie Ann Horvath:if someone is designing without executing they're not really a designer, they're just thinking about things they want
learn to not be married to your ideas and iterate. People who cling to ideas can bring the entire team down.