Mmindding
Gilly Leshed:we don't like to think of technology as deterministic, as we only use things that we find value in
the limitations of multitasking come from taking the tasking model and trying to split it up
interaction quadrants defined by synchronous/asynchronous and colocated/remote
Thompson described tasking as the more sophisticated, clock driven culture as opposed to the agrarian relational
Faith Chiang:we have different spaces within our lives - work/home Apps tend to be in a single mindedness mindset
if you're on the phone while at home with the family, your mind is still at work
what happens when home and work merge? I interviewed a lot of small farmers about how it works together
We need to bring natural rhythms into the design space - seasonal cycles and longer
think about dividing spaces in a way that is not just home/work/school but different connected communities
I was initially working on mmindding tools in the personal space, but it applies to @firstrain ideas too
what @firstrain does is construct a business web graph - if you can read everything around the company you can model them
relationships are not linear - they are within a context and depend on perspective
what helps us keep on top of this is clustering concepts around a market - they may not be named, but the clusters exist
we teach our systems to be skeptical too and look for possible artefacts in the data
The Challenger Methodology: keep providing your customer with interesting insights into their industry over time
we help salespeople choose whom to call today and what to talk about by framing the news for them
we analyse our users too to see what kind of information density that they need - we adjust what we show accordingly
we look at your calender and generate a meeting brief just before you walk in